According to a new study by RoperASW and AOL Time Warner, Europeans spent on average EUR430 online between August and October 2002. This compares with an average spend of EUR543 per head in the US over the same period.
The research reveals that 45 percent European online consumers are expected to buy more products online in the coming years, compared to 41 percent of American consumers.
In addition, nearly three out of four Europeans surveyed said they regularly or occasionally use the Internet to research purchases before buying products offline.
The study also reveals that Europeans are more likely to bank online than their American counterparts. Currently, 47 percent of Europeans bank online compared to just 36 percent of Americans.